Posted by Katherine Ryan ● August 24, 2017

Ensuring Direct And Transparent Relationships Between Video Advertisers And Publishers

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Tout is proud to announce the rollout of Ads.txt - the IAB's latest initiative that empowers publishers to market their ad inventory most effectively and prevent unauthorized trading of ad inventory amongst 3rd parties.

At Tout, premium video content and high-performing viewable inventory is our mantra. We're dedicated to ensuring a direct and transparent relationship between premium video advertisers and our publisher partners on the Tout video platform.

For publishers, Ads.txt is as simple as dropping a text file on their web servers that lists all of the companies that are authorized to sell their ad inventory. This provides advertisers with 100% confidence they are buying legitimate inventory directly from a publisher's site.

Contact your Tout Account Manager or to get help implementing Ads.txt today.