Tout Blog

Introducing Tout's Smart-Article Mobile Web Product

 

What is it?

The Tout Smart-Article technology also automatically places contextually relevant video matches into your mobile-web article pages, and delivers a best-of-breed user-experience with our scroll-to-play functionality, ensuring 100% user-initiated playback and the highest viewability standards for advertisers.

Come Into My Parlor...

For some time now, online publishers have been wary of 'platforms' in general- social media and search such as Facebook, Twitter, Google, etc.  Why?  Well, because they (the publishers) know that these platforms have the reach they often lack, but that the platforms lack the content the pubs often have.  An interesting conundrum, to be sure.

Introducing Tout's Smart-Article 'Related Match' Product

 

What is it?

Smart-Article Related Match drives maximum new video inventory and revenue by inserting relevant, related-video matches into the mid-article position.  A sophisticated semantic matching and video playback experience enables publishers to automatically add editorially relevant, related video to their article pages. 

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