Tout Blog

Tout Welcomes Two New Team Leaders

We are excited to add two new members to our team, Brendan Hallett and Theo Hollingsworth.

Tout November All Star: The Canton Repository

Congratulations to The Canton Repository, our November All Star! After joining Tout in July their organization has taken full advantage of the platform, publishing a large volume of high quality video and utilizing Tout's multiple product offerings to increase video visibility.

Smart-Article™ Related Video Match Unlocks New Video Inventory for Publishers

Articles that contain editorially relevant video increase visitor time on site and improve revenue per page-view as a result of video pre-roll advertising. Publishers recognize this, but the laborious nature of identifying and embedding relevant video at scale has been a major challenge.

Tout helped to solve part of this problem last year, when we released our Smart-Article™ matching technology to identify and insert videos at the top of the article page that were a 100% match to the subject of the article. This worked extremely well with national news and sports stories, where most often an exact match between the article and a video occurred.

Tout Video Newsletter