Posted by Katherine Ryan ● June 14, 2017

More Evidence of TV-ification of the Web

Anywhere you looked online Thursday morning, you could see some reference to the testimony of former FBI Director James Comey before the Senate Intelligence Committee.

Particularly on news publisher sites, YouTube, Facebook and Twitter, there were endless opportunities to stream the hearing live on any device.

Michael Downing, CEO and founder of digital video distribution platform Tout, calls this the “TV-ification of the Web.”

"Publishers that focus on text-based content are finding it harder to keep up and stay relevant as the Internet increasingly becomes a TV-like experience,” Downing told Digital News Daily.

Tout worked with more than 1,000 sites to serve video of the Comey testimony online, including Salon, International Journal Review, the Los Angeles Times and the Chicago Tribune. Preliminary numbers point to between 1.7 and 1.9 million unique viewers that watched the testimony online on a stream served by Tout. Read the full article in MediaPost.

For Publishers, live video streaming is predicted to increase by 15X between 2016 and 2021. In the coming weeks and months, Tout will be live-streaming notable news, sports and entertainment events that are highly relevant for your audience. Contact businessdevelopment@tout.com today to start carrying our live-streamed events.