Tout Blog

Gardner Loulan

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Introducing Tout's Smart-Article Mobile Web Product


What is it?

The Tout Smart-Article technology also automatically places contextually relevant video matches into your mobile-web article pages, and delivers a best-of-breed user-experience with our scroll-to-play functionality, ensuring 100% user-initiated playback and the highest viewability standards for advertisers.

Smart-Article™ Related Video Match Unlocks New Video Inventory for Publishers

Articles that contain editorially relevant video increase visitor time on site and improve revenue per page-view as a result of video pre-roll advertising. Publishers recognize this, but the laborious nature of identifying and embedding relevant video at scale has been a major challenge.

Tout helped to solve part of this problem last year, when we released our Smart-Article™ matching technology to identify and insert videos at the top of the article page that were a 100% match to the subject of the article. This worked extremely well with national news and sports stories, where most often an exact match between the article and a video occurred.

See How Times Publishing Grew 10x with Tout

In 2008, Erie Times-News began its journey to be a local video powerhouse. For the next six years, the 127 year-old newspaper struggled with various video platforms and production approaches until 2014, when the company turned to Tout, a free video platform with a mobile video recording app. One of the driving factors in selecting Tout was the belief that the newspaper's reporters could effectively create video if given the right tools. 

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