Tout Blog

Introducing Tout's LiveChannel Video Player

Tout’s LiveChannel Video Player maximizes viewability and engagement of local first party content. It monetizes better than a traditional right rail unit, and provides a more engaging experience.

 

Come Into My Parlor...

For some time now, online publishers have been wary of 'platforms' in general- social media and search such as Facebook, Twitter, Google, etc.  Why?  Well, because they (the publishers) know that these platforms have the reach they often lack, but that the platforms lack the content the pubs often have.  An interesting conundrum, to be sure.

Introducing Tout's Tag-Along Video Player

 

What is it?

Tout’s Tag-Along Video Player improves the view-through, viewability, and engagement of Tout's existing Mid-Article Related Video Player.The increased performance of this product increases fill, attracts more advertisers, drives higher CPM, and ultimately increases overall revenue.

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