Tout Blog

Introducing Tout's Smart-Article Mobile Web Product


What is it?

The Tout Smart-Article technology also automatically places contextually relevant video matches into your mobile-web article pages, and delivers a best-of-breed user-experience with our scroll-to-play functionality, ensuring 100% user-initiated playback and the highest viewability standards for advertisers.

Introducing Tout's LiveChannel Video Player

Tout’s LiveChannel Video Player maximizes viewability and engagement of local first party content. It monetizes better than a traditional right rail unit, and provides a more engaging experience.


Come Into My Parlor...

For some time now, online publishers have been wary of 'platforms' in general- social media and search such as Facebook, Twitter, Google, etc.  Why?  Well, because they (the publishers) know that these platforms have the reach they often lack, but that the platforms lack the content the pubs often have.  An interesting conundrum, to be sure.

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