Tout Blog

Come Into My Parlor...

For some time now, online publishers have been wary of 'platforms' in general- social media and search such as Facebook, Twitter, Google, etc.  Why?  Well, because they (the publishers) know that these platforms have the reach they often lack, but that the platforms lack the content the pubs often have.  An interesting conundrum, to be sure.

Introducing Tout's Tag-Along Video Player

 

What is it?

Tout’s Tag-Along Video Player improves the view-through, viewability, and engagement of Tout's existing Mid-Article Related Video Player.The increased performance of this product increases fill, attracts more advertisers, drives higher CPM, and ultimately increases overall revenue.

Direct Sold Video

Since February, Tout’s publishers will have noticed several changes to the daily trending video email subscription. 

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